About Matt Shank, CDMP
Matt holds an associate degree in Marketing Management and is a Certified Digital Marketing Professional through DMI and the AMA. Additional certifications include ProCore and OSHA 10-Hour Safety. In his role as a Digital Marketing Specialist, Matt leverages tools such as Google Analytics 4, Google Search Console, Ahrefs, SEMrush, and WordPress to audit and optimize website performance and to track results. He also manages the company’s digital assets and CRM (Dynamics). His strengths in content creation, social media management, and email marketing have contributed significantly to driving engagement and business growth. Before joining the marketing team he spent a decade with Austin on the business development side working to develop the meat and poultry division.